Welcome to Behaviour ID, a collective of independent Behaviour Change consultants
We’re a senior team of behavioural researchers, strategists, and communications and evaluation experts coming together to help address social and behaviour change challenges.
Working directly with purpose-driven organisations, and partner with agencies, to understand what shapes behaviour, develop behavioural strategies, design and test interventions that support change, and evaluate what works.
Our work applies behavioural science, psychology and views issues through the lens of identity; because change is more likely to happen, and more likely to last, when it fits with how people see themselves, and want to be seen by others.
How we can help
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Behavioural research
Deploying mixed-method research approaches using behavioural frameworks and psychology to unpack audience barriers and provide insights into what will influence change.
Ask us about:
How we blend qualitative depth with quantitative scale, and use innovative approaches to give real world context to our research.
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Behavioural strategy
Developing clear, evidence-based strategies for what will shift behaviour with different audiences, and why. Used as a brief for communications, digital experiences or intervention design.
Ask us about:
Why we take a strengths-based approach to all our work and align strategy with people’s identities.
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Intervention design and testing
Co-creating interventions, communications and resources with the people they’re for, then test and refine them in real-world settings to give you confidence they will meet your objectives and avoid any unintended consequences.
Ask us about:
Why we use online community panels and quasi-experimental methods for concept testing, and how we to test for unintended consequences.
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Monitoring and Evaluation (MELD) and tracking
Evaluating interventions and programmes to learn what worked, what didn’t and what to apply next time, and track what influences specific behaviours over time.
Ask us about:
Our Behavioural Tracker: like a brand tracker, but for behaviours, showing what’s influencing them and how they shift over time.
Why work with us?
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The people you meet are the people who do the work, no layers of project management just direct access to the specialists delivering your project.
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We care, deeply, about the issues we work on. We are also independent, so every project matters to us.
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Fewer layers mean more flexibility, clearer communication and more of your budget going into the work rather than overhead or margin.
Our consultants
Kris White
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Kris White is a behavioural insights specialist with over 20 years’ experience helping organisations understand what drives real behaviour change. He has worked across public health, sustainability, financial wellbeing, digital engagement and social cohesion, uncovering the identity, emotion and context that shape behaviour, and translating them into strategies for change.
He has led fieldwork and co-design in more than 15 countries, working with audiences from young entrepreneurs and health workers to culturally diverse communities and senior leaders. His work brings behavioural science into real-world settings—adapting to different cultural, emotional and social environments to ensure strategies resonate with how people see themselves, their roles and their world.
Mat Crompton
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Mat Crompton is a behaviour change strategist with 10+ years’ experience delivering programs that shift behaviours in authentic, lasting ways. Founder of Behaviour ID, he has worked with governments, NGOs, and creative agencies to address some of the most pressing and complex challenges we face. This ranges from violent extremism, public health, social inclusion and many areas of harm reduction and sustainability. With a background in experimental and social psychology, advertising and brand strategy, Mat brings deep expertise in strategy, identity, and communications, helping organisations design change that connects with people at a deeply personal level.
Malia Bowkett
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Malia specialises in research that informs and evaluates communications and strategic social change interventions. With over 20 years of experience, she designs and delivers rigorous mixed-methods research across global contexts, including counter-trafficking, disinformation, and post-conflict transformation. Her work spans qualitative, quantitative, AI-assisted, and hybrid methodologies, often recognised as best practice by external reviewers. Malia bridges strategy and research, using bespoke insights to shape and evaluate high-impact initiatives. She has led MEL frameworks and strategic evaluations for international efforts and holds a BA from Smith College and an MSc from the London School of Economics.
Adélaïde Vinay
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With 10+ years’ experience in qualitative research and behaviour change, and a degree in anthropology from the University of Oxford, Adélaïde solves complex business and organisational problems based on a detailed understanding of humans and the systems they live in.
Adélaïde has worked across the globe in the private, public and not-for profit sectors, with a speciality in unpicking the cultural and identify shifts at work in organisational transformations (from large companies and hospitals to small NGOs.) Her fieldwork experience has covered everything from working with displaced people and refugees, senior business leaders, patients in end of life care, healthcare professionals, young people in digital contexts, European farmers, BAME individuals in northern England and national police.
Our work is trusted by
Recent projects
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We conducted in-depth research and audience engagement to develop a behavioural segmentation and strategy for Australia’s largest Primary Health Network.
The insights guided its initial campaign and resource development and will inform its ongoing strategy to address discrimination towards people experiencing alcohol and other drug (AOD) issues moving forward.
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Working with Multicultural inclusion specialists LOTE Agency and Transurban we delivered research, strategy and evaluation services to help understand the hidden influences why Culturally and Linguistically Diverse drivers struggle with tolling. The aim was to increase equity and ensure every driver can understand and use toll roads with confidence, when they want to and avoid unnecessary fees or charges.
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We helped the NSW Government develop Pave, a vaping cessation app for teenagers.
We synthesised research, delivered a behavioural strategy and co-created the tools that underpin the app. They’re grounded in social identity and address the anxiety and emotional regulation challenges that come with identity formation in the teen years.
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Working for previous agencies, we delivered a multi-year program for the Australian Government tackling the online radicalisation of young people.
Mat led the behavioural strategy and communications development, and Kris led the insights and evaluation.
The program aim was to help address the psychosocial and identity-based drivers of extremist engagement and build young people’s emotional intelligence so they can recognise and reject extremism.
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Ask us too about the work we’ve done researching and designing interventions around coercive control, to measuring the effectiveness of mental health help-seeking campaigns, to developing marketing and service strategies for in-home rehabilitation — and much more.
Our approach
Whether we’re aiming to influence a one-off action or support a lasting habit, people’s choices are shaped by who they are and how they want to be seen by others. That’s why we apply a lens of identity, drawing on social and behavioural psychology behind it, to all our programmes of work.